Our Vision

It is a simple fact in the business world, traditional marketing activities are becoming less and less effective in todays society. Many years ago any advertisement generated excitement, whether on TV or in a news paper or magazine. Consumers trusted the companies that made the products they use, and promotional materials were relatively rare compared to today.

In this day in age consumers are constantly deluged with advertising. It has infected every facet of our daily lives. It has gone so far as to be in our faces in the most private of moments, such as when we use the restroom in public places. Consumers have become wise to the misdirection, bait and switch, and other tricks that have come to define "traditional" marketing techniques. More often then not, large companies spend more money telling consumers that their products are great, rather than on actually making their products better, and consumers have become wise to this as well.

So how do you produce results when consumers have learned to ignore you? You have to take a different approach. We are in the information age, and consumers are researching purchases more and more before they make them. Today, viral techniques, word of mouth, and education based materials are much more effective. Rather than simply stating your product is better, state why it is better. Lead potential consumers to places where they can get more information on your product or service, and make that source appear unbiased. Back up your claims with positive reviews and customer experiences. Take some of the sales pressure off of consumers, and instead focus more on educating them on the merits of what your company provides. Don't tell them to spend money on you, convince them to, and the sale will occur naturally.

At Modern Theory, we take this new ideal and apply it to everything we do. Our goal is not just to create an appealing design, but to create a reaction. Most importantly, we believe that small businesses and startups drive ingenuity and progress. We strive to help those struggling to compete with the big boxes and the national giants by providing unique and exceptional design services for the small business budget. Give this new theory a try, you won't be dissappointed.